Media Relations

Polytechnic University of the Philippines College of Communication Bachelor in Communication Research Sta. Mesa Manila

Corporate Communication

Media Relations

Submitted to: Prof. MART ELIAS CARLO M.MARAÑON Submitted by: Group 4 BCR 3-2

Corporate Communication Media Relations

TABLE OF CONTENTS

Media Relations Topics: Reporter: Jean Elejorde Page

I. Historical/Evolution of Media Relations II. Media Relations in the Philippines

4 11

Reporter: Ijin Alyssa Ortiz

III. What are News Media IV. Growth of Business Coverage in the Media V. Building Better Relations through Media

13 16 17

Reporter: Wendell Labitag   

Conducting Research for Targeting Media Responding to Media Calls Preparing for Media Interviews

19 20 21

Reporter: Almera Arabis

VI. Interview Tips VII. Building a Successful Media Relations Program References

23 24 27

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Corporate Communication Media Relations

MEDIA RELATIONS

What is the difference between PUBLIC RELATIONS and MEDIA RELATIONS? Getting confuse with PUBLIC RELATIONS and MEDIA RELATIONS? People tend to confuse with this two words. Many people think that the two words are synonymous. But they are different in meaning. More often, people think that public relations professionals who are skilled at getting coverage for our organizations in print, on the radio or on TV. It is the traditional function of public relations and most effective way for companies and organizations to put their messages to the public. But now, it is no longer true. That is why people should be more aware about the importance of the difference of Public Relations and Media Relations. Public relations are the art and science of connecting and communicating with all of the various publics with whom an organization may have a relationship. Examples of these different publics may include: employees, customers, government, industry, investors, shareholders,

communities, general public, vendors, suppliers, members,...