Carnival Cruise Line

A cruise line should be more than just a means of traveling across the sea on a ship full of music and fine dining; passengers should have a fun, exciting, and unforgettable excursion. Carnival Cruise Lines strives to deliver such an experience to each and every passenger that boards their ship. With a wide variety of activities that range from night time parties and gambling for adults, viewing areas to observe fine art, romantic settings, and plenty of exciting activities for children, Carnival’s market segmentation aims to accommodate families, groups, and couples that would like to have an amazing time on their trip across the seas. Unlike other cruise lines such as Royal Caribbean and Norwegian Cruises Lines, Carnival focuses more on creating a vacation for their passengers rather than just a cruise. For this reason, we have decided to aim our current marketing strategies towards families who are need of a fun and exciting vacation at a low cost. As mentioned, Carnival Cruise Lines is more than just a cruise; we offer an experience of a life time, filled with family fun as we accommodate all age groups on our ships. Carnival puts forward more activities for our guests at a lower price compared to our competitors.

Currently, we are more than pleased with our core competencies and position in the traveling industry. However, just as most successful companies, we require innovative ideas to meet consumers’ needs and consistent growth. Rather than completely changing our brand and the products we offer to gain more clients, we plan on focusing our growth strategies towards marketing penetration. Due to current economic conditions, families have a very limited budget and are dealing with a high level of stress in their households more than ever before. As a result, families are spending much less on vacations at a time when it is needed the most. With that said, Carnival plans to launch more advertisements which portray happy families having a great time on our...