Submitted by: Submitted by rinkeshj
Views: 382
Words: 691
Pages: 3
Category: Business and Industry
Date Submitted: 12/01/2011 02:48 AM
Company Profile
Daimler-Benz AG was a German manufacturer of automobiles, motor
vehicles, and internal combustion engines; founded in 1926.Formally
merged on 1926 becoming Demlar-Benz and agreed that, all factories
would use brand name of Marcedes-Benz on their automobile. In 1996
more the 300,000 employees worked on Damiler-Benz .It is consisted of
four major groups:
1. Marcedes-Benz: Which is known as luxury branded passenger car
and commercial vehicle.
2. AEG Daimler-Benz Industries: This mainly focused on rail system,
microelectronics, heavy diesel engine, energy system technology and
automation.
3. Aerospace Group: It mainly deals with aircraft business, space
system, defense and civil system and propulsion system. This
company has a more than one interest in the airbus consortium.
4. InterServices Group: This Company mainly known as Debis. It
consists systemshaus, financial services, insurance brokerage,
trading, marketing service, mobile communication service and real
estate management.
Analysis
Operations In different field:
Daimler-Benz is a large company. They have segmented their business
area in 2 areas. One is engineering and another one is financial service. In
worldwide business they became much successful on Marcedes-Ben. It
had a strong competitive position in Europe,North America and Latin
America. In this business they were much successful. But their satisfaction
level was low on their other three companies. So we can assume that:
Satisfactory
Marcedes Benz
Unsatisfactory
AEG Daimler-Benz Industries
Aerospace Group
InterServices Group
Should the various groups operate autonomously? What kind of
activities should be centralized?
If they do not work autonomously, only the financing activity should be
centralized. However, if they let to continue operation losers will keep piling.
Therefore in our opinion the various groups of Daimler-Benz should operate
autonomously. Because the activities of these...