Bonaqua

Hong Kong Institute of Business Administration

Higher National Diploma in Business Administration

Year 2 2011/12

Semester 4

case study: Bonaqua

Table of Content

P.1 Cover

P.2 Table of Content

P.3 Introduction, Lightweight Bottle Features

P.4 Why Bonaqua Lightweight Bottle?

P.5 Opinion of Public about Environmental Production , What people do after enjoy the use of bottle water

P.6 Topic Objective

Introduction

Bonaqua

"Bonaqua" mineralized water is a quality bottled water provided by Swire Coca-Cola HK, the leading ready-to-drink beverage provider in Hong Kong. Bon Aqua is French for "good water". "Bonaqua" contains balanced quality minerals to give a distinguished and refreshing crisp taste ideal for active people.

Lightweight Bottle Features

* New Bottle Closure

Height and weight are reduced in order to save raw material while keeping the diameter and sealing integrity unchanged.

* Save Recycling Space

A twisted empty 500mL Bonaqua Lightweight Bottle would reduce its size by average of 86% as compared with its conventional packaging, and it helps save valuable recycling space.

* “Twistable” Icon

Various sizes of Bonaqua Lightweight Bottles, namely 330mL, 500mL, 770mL and 1.5mL, have the “Twistable” icon printed on packaging label.

* Unique Grooves Design

The unique grooves design on bottle can strengthen the structure of the Bonaqua Lightweight Bottle, and help twist the bottle more easily without bounce back.

* Reduce Plastic Materials Usage

Plastic materials from closure to all parts of the bottle are effectively utilized by applying advanced technology. The New 500mL Bonaqua Lightweight Bottle uses 34% less plastic as compared with conventional Bonaqua bottle.

Why Bonaqua Lightweight Bottle?

1. The New 500mL Bonaqua Lightweight Bottle uses 34% less plastic as compared with the conventional Bonaqua bottle and so reduces the bottle manufacture-related carbon footprint by 34%.

2. The...