Shui Fabric

Name: Dynamic Trio

MANDYN R24

Shui Fabrics

Date Due: November 24, 2011

Date Submitted: November 23, 2011

I. Case Method

A. Problem Statement

How to ensure Shui Fabrics’ business continuity by increasing profitability and at the same time fulfill diverse expectations of partnering companies brought about by strong influences of politico-social and cultural differences

B. Objectives

1.Assess the general, internal and task environments of Shui Fabrics

2.Analyze how these environments affects the business continuity of

Shui Fabrics

3. Recommend alternatives to address threats to Shui Fabrics’ business

continuity

C. Evaluation of Alternatives

1. A Map Analysis of the internal, external and task environment of

SHUI FABRICS

|TASK ENVIRONMENT |INTERNAL ENVIRONMENT |GENERAL ENVIRONMENT |

|CUSTOMER |EMPLOYEES |TECHNOLOGICAL |

| | | |

|Chinese and International Sportswear |3,000 Chinese local and an American Gen |Availability of advance technological |

|Manufacturer |Manager |machineries for fabric manufacturing and|

| | |dyeing |

|COMPETITOR |CORPORATE CULTURE |NATURAL |

| | | |

|Other fabric and dye firm established in|Collectivism on the Chinese end |Green Movement...