Apple Iphone 4s Marketing Project

Description of Product

In today's society, cell phones are an important part of people's lives when communicating with family, friends, and co-workers. Apple has created the iphone 4S which has many benefits and features for the consumer. The iphone 4S has several features but I think most people look for a phone that is reliable and suitable to perform business functions. The iphone 4S has a dual core A5 chip which allows the phone to deliver up to two times more power and up to seven times more graphics (Apple.com). The A5 chip in the phone allows for a quick response when users are downloading and launching applications and browsing the web. With this unique chip games run faster and smoother and more specifically applications that are graphic intensive perform even better (Apple.com). The A5 chip that is installed in the iphone 4S is power efficient giving the phone longer battery life (Apple.com). This phone also features Siri, which allows users to make phone calls, send text messages, schedules meetings, sets reminders, and much more (Apple.com). It also features an 8-mega pixel camera, which includes a backside illumination sensor, excellent auto white balance, advanced color accuracy, face detection, and reduced motion blur (Apple.com). Video recording is another feature of this product, which includes 1080p in high definition, which allows the color of the recording to look magnificent, and it has video stabilization, which steadies shaky video shots (Apple.com). Face time is a feature that most users enjoy because this feature allows users to call anyone who has an I phone and see the person's face while having a conversation.

When the iphone 4S is compared to previous versions of the iphone the product has a few benefits including the fact that this phone allows users to multitask. In other words, it allows users to work in between applications and with the phone’s advanced operating system users can perform multiple tasks in folders and...