Rockey Mountain Soap Company

ROCKY MOUNTAIN

SOAP COMPANY

Executive Summary

Current Marketing Situation

The Rocky Mountain Soap Company was purchased by Cam and Karina Baty in 1995. It is a small company looking to expand its operation in the current sales market as well as into the eastern part of the Canada. It produces handmade soaps and body products using only natural ingredients. They are committed to the idea of natural and firmly believe it will allow them to succeed in a market saturated with competition.

Market Description

Rocky Mountain Soap Company sells to consumers interested in bath and body products that are derived from natural ingredients. They sell all natural products good for the health and overall wellness of the consumer and for the overall good of the environment. The specific segments being targeted are women between the ages of 25 and 55 who purchase for the entire family. The consumer can purchase a range of products for different skin types and or conditions.

Product Review

Rocky Mountain Soap Company manufactures and sells

• Handmade Soaps- Total 27 varieties

• Body Butters- Total 17 varieties

• Bath Salts- Total 12 varieties

• Bath Gems- Totals 6 varieties

• Lotions- Total 8 varieties

• Scrubs- Total 1 variety

• Essential Oils- Total 3 varieties

All of the products are handmade using only natural ingredients. The packaging is designed to reduce waste and also produce from recycled material and the inks used in printing are made with out chemicals. The products come in different sized packaging for travel or home use.

Competitive Review

The bath and body product market has many competitors within Canada and market their products in various way. Their product line-up includes natural and handmade products, as well as products made from synthetic/chemical based mass produced offerings.

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