Sports Marketing

Contents

1.0 Abstract 3

1.1 Marketing Objective: 1 – The family match day experience 4

1.2 Marketing Objective: 2 – Youth involvement within the Colchester Borough 4

1.3 Why families and youth? 4

Families 4

Youth 5

1.4 How to ensure families enjoy the match day experience 5

1.5 How to ensure Colchester United players are getting involved with Youths in the borough 6

1.6 Implementation of objectives 6

1.7 Conclusion 6

1.8 Appendix One 7

1.9 Appendix Two 9

2.0 Appendix Three 10

2.1 References 11

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1.0 Abstract

This report will entail two marketing objectives which will each give a solution towards building the relationship between people of Colchester and Colchester United Football Club (CUFC). These objectives will be followed by an evaluation of the segments chosen to target two complete the marketing objectives. This report will include a digital marketing that will support the two objectives. To be sure that the objectives are working, one would give details on how the objectives can be monitored to show its effectiveness.

1.1 Marketing Objective: 1 – The family match day experience

The first marketing objective is to improve the match day experience for families. It is important that the families do not just enjoy the game, but enjoy the experience from the moment a foot steps onto the club grounds, if not before. This objective is to ensure that the access to the club is not stressful; to ensure the shuttle bus is running on time and is in the right geographical locations of Colchester which is easily accessible for fans; the route by foot, car or bike is not hectic and that any parking which is involved on site is fair; the staff at the stadium are friendly, professional and willing to help; the food and beverage counters/bars are clean and tidy; toilet facilities are accessible, warm and clean; the seating areas are maintained; there is something happening during half time to ensure fan entertainment. Finally the...