Technologies for Book Publishing Industry

University of Massachusetts Boston

2011

The Future Strategies for Book Publishing Industries

Under the guidance of Prof. Ehsan Elahi

Surya Dantuluri

University of Massachusetts Boston

2011

The Future Strategies for Book Publishing Industries

Under the guidance of Prof. Ehsan Elahi

Surya Dantuluri

Table of Contents

Executive summary 3

Introduction 4

Challenges faced 4

Online distribution 4

Increasing total costs 5

Various technologies in supply chain optimization 5

Barcode 5

International Standard Book Number (ISBN) 6

RFID Technology 6

Benefits 7

RFID Technical Information 8

WORM and Read-Write Tags 8

Passive and Active Tags 8

Insight into Implementation 9

Return on Investment 9

RFID a Boon to Book Stores 10

RFID a Threat to Used Book Market 10

Competition 11

Digitalization vs. Print Media 11

Next Generation of print media 12

Used Book Market 19

What the Statistics say 21

Recommendations 22

Conclusion 26

FUTURE RESEARCH 27

APPENDIX 27

REFERENCES 28

Executive summary

Recent times the E-books market and the used books Market over the internet is taking over the market share from traditional publishing industries. In order to survive in this digitalized world book publishers must come up with new strategies in business and have to optimize their supply chains to keep their print books alive and at the same time they must move towards the rapidly changing world where e-books will become the most preferred books by a reader.

Book publishers are coming up with new strategies which are being used and are under considerations around the world. One such technology which can help the book publishing industry is the RFID. Although there are lots of arguments that using RFID may or may not give a return on investment, but still our analysis shows that it can be a savior for the book publishes. Here we are going to analyze how effective can a RFID be to the book publishers, how to implement the RFID into their...