Vodafone

Acknowledgement

We whole heartedly thank Prof. Sharma for giving us an opportunity to do this Marketing Project which was both challenging and interesting. We would also like to thank Ms. Bose for her support during the completion of this project and the people of Kolkata for their inputs and insights on the advertisements which impacted their life style.

Index

TITLE PAGE

Executive Summary..........................................................................04

Sourav Ganguly Sprite Ad for KKRs...............................................05

Kurkure “Teda hai par mera hai” ...................................................06

Cadbury Dairy Milk (CDM), “Shubh Aarambh”...............................07

VODAFONE’s ZOOZOO Advertisement Strategy...........................10

Bajaj Pulsar “Definitely Male” Advertisement Strategy (2001).....17

Market Survey....................................................................................22

References ........................................................................................24

Executive Summary

This report is to study the Top 5 Advertisement that impacted the Kolkata public over last decade. It is also to understand the pattern followed over a period of 10 years. Based on the market survey and analysis we selected Bajaj Pulsar, Vodafone Zoo zoo, Sprite Kolkata Knight Riders, Dairy Milk & Kurkure as the advertisements that created the maximum impact over the last decade. In this report we discuss the rationale behind choosing these five advertisements and the company strategy behind the Vodafone Zoozoo and Bajaj Pulsar advertisements.

1. Sourav Ganguly Sprite Ad for KKRs

Background

Sprite was introduced in 1961 to compete against 7Up. Now Sprite is the world's leading lemon-lime flavoured soft drink. Sprite is sold in more than 190 countries and ranks as the No. 4 soft drink worldwide, with a strong appeal to young people. Millions of people enjoy...