Product Hierrachy Hul

HUL is the market leader in Indian consumer products with presence in over 20 consumer categories such as soaps, tea, detergents and shampoos amongst others with over 700 million Indian consumers using its products. Seventeen of HUL’s brands featured in the ACNielsen Brand Equity list of 100 Most Trusted Brands Annual Survey (2011). The company also happens to have the highest number of brands in this list, with six brands featuring in the top 15 list.[6]

The company has a distribution channel of 6.3 million outlets and owns 35 major Indian brands

Food brands:

Annapurna salt and atta

Bru coffee

Brooke Bond (3 Roses, Taj Mahal, Taaza, Red Label) tea

Kissan squashes,ketchups, juices and jams

Lipton tea

Knorr soups & meal makers and soupy noodles

Kwality Wall's ice cream

Modern Bread, ready to eat chapattis and other bakery items

Homecare Brands:

ActiveWheel detergent

Cif Cream Cleaner

Comfort fabric softeners

Domex disinfectant/toilet cleaner

Rin detergents and bleach

Sunlight detergent and colour care

Surf Excel detergent and gentle wash

Vim dishwash

Personal Care Brands:

Aviance Beauty Solutions

Axe deodorant and aftershaving lotion

LEVER Ayush Therapy ayurvedic health care and personal care products

Breeze beauty soap

Clear anti-dandruff hair products

Clinic Plus shampoo and oil

Close Up toothpaste

Dove bar & skin cleansing, hair care range,lotions & Creams and anti-perspirant deodorants

Denim shaving products

Fair & Lovely - fairness products

Hamam

Lakmé beauty products and salons

Lifebuoy soaps and handwash range

Liril 2000 soap

Lux soap

Pears soap

Pepsodent toothpaste

Pond's talcs and creams

Rexona soap

Sunsilk shampoo

Sure anti-perspirant

Vaseline petroleum jelly, skin care lotions

HINDUSTAN UNILEVER Ltd.