Dove

MARKETING MANAGEMENT-II PROJECT

ON

SALES AND DISTRIBUTION AND MARKETING COMMUNICATION OF HINDUSTAN UNILEVER LIMITED – DOVE

SUBMITTED TO

PROF. ANIRBAN CHAKRABORTY

ON 13

TH

NOVEMBER, 2011

SUBMITTED BY – GROUP 5

Brijesh Kumar Nishit Goyal Keerthi Peravali Pracheta Prabhat Prakhar Singh Pranay Khanna Tapan Bhatia PGP27213 PGP27227 PGP27231 PGP27233 PGP27234 PGP27235 PGP27256

Table of Contents

Introduction ...................................................................................................................................................................... 1 Marketing Channel............................................................................................................................................................ 1 Different types of Marketing Channels ......................................................................................................................... 1 Fitness and Recommendations ..................................................................................................................................... 3 Physical Distribution ......................................................................................................................................................... 3 Urban Retail .................................................................................................................................................................. 3 Rural retail .................................................................................................................................................................... 4 Fitness of the model and Recommendations ............................................................................................................... 5 Sales Force Design and Management.................................................................................................................................. 5 Structure...