Business 508-Entrepreneurial Leadership

Running head: Entrepreneurial Leadership

Entrepreneurial Leadership

Name

School

Assignment #1

Business 508

Instructor

Date

Executive Summary [1]

Iconic Innovations is preparing to launch a new product under its sports and leisure product line and has completed the initial market research to evaluate the potential sales opportunity in the United States. If successful, Iconic Innovations is prepared to launch its new product in the Asian and European markets. As part of the preliminary research, Iconic Innovations identified the market and target segments for its new product and completed a Strengths, Weaknesses, Opportunities, and Threats analysis to evaluate corporate fit as it relates to the opportunity identified during the target segment analysis. In addition, Iconic Innovations created and effectively communicated its position statement for the new product launch. Following the preliminary marketing research, Iconic Innovations provided a complete description of its new product … opportunity versus generating large volume sales. Moreover, Iconic Innovations identified product differentiation as its pricing tactic for the introduction of its new Game Changer System.

Iconic Innovations reviewed potential legal and ethical issues associated with the new product introduction and concluded that no major concerns exist. Furthermore, Iconic Innovations outlined its marketing distribution channel plans and explained how its plan was a good fit with corporate and marketing objectives. The marketing plan summarizes in detail Iconic Innovations’ marketing efforts up to this point and effectively explains how the launch of its new product parallels its overall corporate marketing strategy. Iconic Innovations is confident that the marketing plan is consistent with its corporate mission and product diversification strategy.

Table of Contents [2]

Introduction...