Sports Drink

In the name of [pic]

The most Beneficent and the most Merciful

Institute Of Management Sciences

Final M.M Project

Brand Extension

Product: Nike’s Sports Drink

Submitted By:

Ahmed Samiullah Babar (091324)

Ebbad Asghar Dhami (091327)

Mohsin Ihsan (083334)

Sheher Bano (101143)

Rohail Ilyas (083342)

Usman Ijaz (091343)

Submitted To:

Sir Jawad Saleem

Table of Contents

• Acknowledgement

• Dedication

• Preface

• Executive Summary

• Literature Review

• Energy Drinks Industry Analysis

• Marketing Research

• Objectives

• Analysis of Data

• Nike’s Sports Drinks Introduction

• Mission Statement

• Slogan

• Product Line

• NIKE’s Sports Drinks

✓ Introduction

✓ Product Positioning Statement

✓ POD’s

✓ POP’S

• SWOT Analysis

• PEST ANALYSIS

• Market Segmentation and Targeting

• 4 P’s

• 5th P the “Packaging’

• Type of Purchase

• Ansoff Matrix

• BCG Growth-Share Matrix

• Porters Five Forces Model

• Entry Barriers

• Key Success Factors

• Future Plans

• Conclusion

Acknowledgement

First of all, we would like to thank Almighty [pic] for His countless blessings upon us. This project is accomplished only with the help and grace of ALLAH Almighty due to which we were able to work on this project which is an achievement for us.

We want to convey Special Thanks to our instructor Sir, Jawad Saleem for his great support, guidance and the precious time he gave us to complete this difficult project.

We would also like to...