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Date Submitted: 04/30/2012 07:27 PM
Script Project
Learning Team C
COM 310
April 23, 2012
Deborah Vaughn
References
Brett, J. M., Olekalns, M., Friedman, R., Goates, N., Anderson, C., & Lisco, C. (2007). Sticks
and Stones: Language, Face, and Online Dispute Resolution. Academy of Management Journal, 50(1), 85-99. Doi:10.5465/AMJ.2007.24161853
Krolokke, C., & Scott, A. (2006). Gender Communication theories & Analyses: from Silence to Performance. Thousand Oaks, CA: Sage Publications.
Oregon State University. (n.d.). Muted Group Theory. Retrieved from http://oregonstate.edu/instruct/theory/mutedgrp.html
Ting-Toomey, Stella. (2009). Intercultural Conflicts: A Face-Negotiation Theory. Retrieved
from http://www.nafsa.org/_/file_/theory_connections_facework.pdf
West, R. & Turner, L., (2004). Introducing Communication Theory: Analysis and Application.
Boston: McGraw-Hill
Appendix A: Face Negotiation Theory
Saving Face
Have you ever heard of the term saving face? According to sociologist Erving Goffman, 1967, face is the positive social worth that a person claims effectively for themselves during communication and contact with the public and others. The abstract idea of face has developed and been conceptualized gradually into two terms describing identity and ego. Professor Ting-Toomey argues face is a projected image of one’s self and the claim of self-respect in a relationship (2009). Ting-Toomey believes face is a universal concept because there are various representations of face in every culture (2009).
Developing the Theory
In 1985, Stella Ting-Toomey, a communications professor at California State Fullerton University developed face negotiation theory. In the 1980’s, strategies employed by collectivist cultures were often ignored or viewed as ineffective. However, Ting-Toomey continued to work on her theory and developed one of the few doctrines that expresses and recognizes how people from other cultures comprehend and administer conflict differently (West, Turner,...