Marketing Proposal

MM522 Marketing Plan Topic Proposal: Due Week One

Below is the MM522 Marketing Plan Proposal Form. Before completing it, please read “Marketing Plan – Proposal Guidelines” in Doc Sharing. Then provide requested information where indicated, and submit it to the week #1 drop box as soon as possible.

Your Proposal must be submitted by “Wednesday” of week #1 (no later than 11:59pm).

Remember, your instructor must approve your idea before you begin your marketing plan assignment, and he will give you feedback and suggestions if you need help.

MARKETING PLAN TOPIC FORM

(Please complete this form & submit it to the week #1 drop box)

1. Your Name:

Your first name: Roger

your last name: Johnson

your class “section” (this can be found in the upper left-hand corner of the course website): Marketing Management - March 2012 (Sec N)

2. Product or Service Idea:

* One brief paragraph clearly describing your product or service:

I would like to market an exercise device for your abdomen. This device will be small, lightweight easy to use for men and women of all ages in New Jersey. I will call it the Ab Sculptor. I will also market to Fitness Gym’s (Bally’s, WOW, NYSC) to sell units to their facility or to have an Ab Sculptor class.

3. Who and Where is your target audience?

Briefly identify –

* Target audience location (the city & state):

Men and Women in the state of New Jersey.

* Approximate size of your target audience (number of potential customers):

All adult males and females in NJ. New Jersey population in 2011 is estimated at 8.8million. Number of adult male and females greater than 1 million.

* Target audience description (gender, ages, uniqueness’s, etc.): Men and women that workout. 18 and older target ages.

4. Who are your ‘Competitors’?

Briefly describe similar products or services that could be considered as ‘competitors’:

Ab Roller and 8min. Abs