Tata Ace

Marketing has been described as the bridge between an organisation and its market

Organization is responsible for selling goods or services to its customers and the place where the goods and services are traded is called market. So for any organization it is important to operate, with good reputation in the market. The organization can only be well reputed in the market only, if it is satisfying its customers by identifying on the basis of their correct anticipation that what actually their customers require. However this can be argued that for the success of any organization it has to be customer focused with the element of ethics. In developing such kind of an approach the organization has to have a solid marketing department. The function of marketing is to satisfy customers need with the margin of profit. In case if it fails to deliver this important function this will result in the failure of the organization as a whole.

It can be argued that the process of marketing starts from market, once the market survey is done only then a marketer can predict that what is to be produced, how much has to be produced and what should be the price of the product. The market survey does not only focus on the customers but it also does the market analysis of competitors. The market analysis of competitors, which is one of the important marketing factors, allows the organization to penetrate through their competitor’s gap. Once the organization penetrates through their competitor’s gap it enjoys a larger share of market.

Marketing also defines the target market for the organization, for example, through the process of pricing. Let’s say that the organization is charging high price for a product then it must be targeting a high income group. There is an also modified or micro-marketing strategy whereby the marketer focuses particular manufactured goods to different market groups or serving a particular group and offers that group a collection of various products.

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