Bus642 Week #5

Related Essays

Bus642 - Week 1
Week One Exercises Complete Discussion Questions 1, 2, and 5 on page 22. 1. What is business research? Why should there be any question about the definition of
Bus642 Week 4
Course Hero has millions of student submitted documents similar to the one below including 1. Advantages/disadvantages of survey and observations can be seen in
National Tv Turn-Off Week: a Dumb Idea
don't have is something to worry about. So, along comes Linda Weltner and National T.V-Turnoff Week. Problem solved. The middle class now has something to worry
National Tv Turnoff Week
a tree? How many people know that it even exist? National TV-Turnoff week does not miraculously change lifestyles. Regular viewers go back to their habit and go on

Submitted by to the category Business and Industry on 06/05/2012 09:39 AM

Research Methods Exercise Week 4

BUS642 Business Research Methods and Tools

Prof. Raj Singh

Research Methods Exercises

Read Case Study:  Ramada Demonstrates its Personal Best. Answer questions 1-3

1. Build the management research question hierarchy for Ramada

Dilemma for Ramada Properties: Increasing customer Satisfaction

Management questions: How do we increase customer satisfaction?

Research questions: What can management do to improve customer satisfaction? How is employee motivation going to improve customer satisfaction?

Should employee incentives be provided? And should hiring be modified?

Investigative question: How can employees be involved? How often should employees be

Rewarded? And How should training be presented?

2. Apply the research process model to the Ramada research initiative.

a) Explain the role and process of exploration in Ramada’s research

The exploration process was precisely planned. Ramada focused on precise problematic areas that needed improvements based on the customer responses to surveys.

b) What role did secondary data play in the exploration phase of the research?

Ramada used a cost effective technique where they analyzed the success of other companies and the factors that contributed to the success. Secondary data played a cost effective role in the exploration phase. Companies such as Disneyland and Southwest airlines have the necessary budget to outsource and implement programs to improve employee loyalty and retention. Ramada management took good use of the data and applied the necessary action items.

c) What steps and phases in the process model can you match to the Ramada Research?

First of all the Ramada management staff...

View Full Essay
Full Essay Stats...
  • Words: 692
  • Pages: 3
  • Views: 1349

Join now to view this essay and thousands of others on PaperCamp.com. It's free Join Now!