Submitted by: Submitted by herranand1982
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Category: Other Topics
Date Submitted: 06/16/2012 03:04 PM
Case Study Methodology
What is case study?
• Case studies emphasize detailed contextual analysis of a limited number of events
• Case study is an empirical inquiry that investigates a contemporary phenomenon within its real-life context
How to use case study method?
Robert K. Yin and Stake, R. E. stated that there are six steps namely,
• Determine and define the research questions
• Select the cases and determine data gathering and analysis techniques
• Prepare to collect the data
• Collect data in the field
• Evaluate and analyze the data
• Prepare the report
In the case study…..
• A case study is an in-depth study as compared to studies with many observations (breath).
• Usually answers one or more questions which begin with "how" or "why."
• To conduct a literature review to assist in defining the research questions.
• To find out what has already been done by literature review
Case Studies and Practice
- Interesting, real world situations with insights into the studies of management
- Decision making
- may become easier
- better quality of decisions
- faster decision making
- Working in teams
Case Studies Solutions
- Different from normal homework design
- Often more than one answer
- depends on assumptions and problem definition
- Time is well spent
- confidence in a decision-making position
- parallels to real-world situations
Attacking the Case
- Problems with quantity of information
- first too much/later not enough
- Solution:
- seek additional information
- make assumptions
- Decide which questions to ask
- Instructor will be more interested in the analyses and process than in absolute correctness
Steps of Problem Analyses
- Read the case thoroughly
- Define the central issue
- Define the firms goals
- Identify the...