Ob of Apple

Inc.,

Apple

creates consumer electronics, computer software, and commercial servers. Apple's core product

lines are the iPad, iPhone, iPod music player, and Macintosh computer line-up. Founders Steve

Jobs and Steve Wozniak effectively created Apple Computer on April 1, 1976, with the release

of the Apple I, and incorporated the company on January 3, 1977, in Cupertino, California.

For more than two decades, Apple Computer was predominantly a manufacturer of personal

computers, including the Apple II, Macintosh, and Power Mac lines, but it faced rocky sales

and low market share during the 1990s. Jobs, who had been ousted from the company in 1985,

returned to become Apple's CEO in 1996 after his company NeXT was bought by Apple Inc.,

and he brought with him a new corporate philosophy of recognizable products and simple

design. With the introduction of the successful iPod music player in 2001, Apple established

itself as a leader in the consumer electronics industry, dropping "Computer" from its name.

The company is now also known for its iOS range of products that began with the iPhone, iPod

Touch and now iPad. As of 2011, Apple is the largest technology firm in the world, with annual

revenues of more than 100 billion [1].

formerly Apple

Computer,

Inc.,

is

a multinational

corporation that

Organizational Behavior Practices & Comments

Steve Jobs began Apple Inc. with the notion of “One person- One computer” in hopes of having

a personal computer that could be easily used by anyone. As of September 2012 with 48,000

full time employees and 2,800 temporary employees and contractors, this notion holds true

today (Apple Inc., 2012). Over the years of Apple Inc. development changes in organizational

leadership and structure occurred. Apple’s mission of “changing the world by bringing

computers to the masses” brought multiple changes within the company that became a hindrance

and a benefit...