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QUESTIONNAIRE

STUDY OF CRM IN INSURANCE SECTOR

Name

Contact No.

Email

Company

This questionnaire is designed to explore the relationship attributes of your firm. This is a Sample Questionnaire on Study of Customer Relationship management in Insurance Industry. The information provided by you will be kept confidential and used for research purpose only. Please rate on a scale of 1 to 5(1- Strongly Disagree, 2-Disagree, 3-Neutral, 4-Agree, 5-Strongly Agree)

1. My organization fully understands the needs of the customers 1 2 3 4 5

2. Our computer technology can help create customized offerings to our customers 1 2 3 4 5

3. My organization maintains a comprehensive database of our customers.

1 2 3 4 5

4. My organization commits time and resources in managing customer relationships.

1 2 3 4 5

5. We have mechanisms to encode new knowledge about our customers and efficiently shared among the concerned departments

1 2 3 4 5

6. My organization has the sales and marketing expertise and resources to succeed in CRM.

1 2 3 4 5

7. My organization learns our customers’ preference through their past interactions.

1 2 3 4 5

8. My organization has the right software to serve our customers. 1 2 3 4 5

9. Individual customer information is available at every point of contact.

1 2 3 4 5

10. Our management and staff are resistant to change.

1 2 3 4 5

11. My Organization reminds customers in advance regarding the payment of installments 1 2 3 4 5

12. Reports to the senior members are posted promptly and timely from the sales and

marketing team

1 2 3 4 5

13. My organization is always willing to invest in the solutions...