Hrm Case

SWOT ANALYSIS

STRENGTH:

Tesco has become the largest brick and mortar grocery chain in the U.K.

Tesco had grown from stride to stride to become the largest brick and mortar grocery chain in the U.K. In 1995 it overtook the venerable Sainsbury’s, an entrenched leader in the market since the late 1800s. Since then, there had been no looking back for Tesco. For the fiscal year 2000, Tesco reported sales of £18.7 billion and net income of £1 billion, an increase of 11%. Much of this meteoric growth resulted from a combination of astute real estate planning, excellent location strategy, creative execution of multiple format stores and above all its ability to keep pace with prevailing customer trends.

To become a market leader a company has to obtain a proper planning. Location is a very important factor in the success of an organization. It is very important to choose it wisely. If a company has multiple stores its customer accessibility will be increased. It will be very easy for customers to go to the stores if there are many outlets. The level of customer satisfaction will also be increased.

Tesco serves its customers with cheap price and best quality..

“Pile it high and sell it cheap” was the slogan that launched Tesco and the company was leaving no stone unturned to offer its customers the best value for their money Tesco introduced a variety of innovative practices that have increased efficiency and reduced operating cost over the years. In January 2000, A.C. Nielsen, a market research company, rated Tesco as the lowest-cost supermarket for food in all of Europe.

It is very important fro a company to deliver good quality product to its customers. If products are good, the probability of the success will be increased. It will also increase the reputation of the company. Tesco never compromise with the product quality. It also serves its customers with cheap price.

Tesco has a strategic e-venture plan which...