Submitted by sasa627 to the category Business and Industry on 08/15/2012 06:48 AM
the findings of an online survey conducted among a sample of 1,050 adults comprising 505 men and 545 women 18 years of age and older. The margin of error associated with
Dialogue among individuals or groups by way of technology-facilitated channels, such as social networks (e.g., Facebook); blogs; microblogs (e.g., Twitter); Flickr); message boards; etc.
Americans are increasingly using 69%
80
2008
60
60% 59%
40
34% 30%
20
6%
0
Ever (Net) 2 or more times a week
9% 9%
5%
8% 9%
6%
8%
12%
Once a week
1-2 times a month
A few times a year
BUILDING BRAND TRUST
SM
phone: 617.227.2111 fax: 617.523.3955 855 Boylston Street I Boston MA 02166 I www.coneinc.com
2010 CONE CONSUMER NEW MEDIA STUDY - Fact Sheet
Traditional online tools and social networks lead the way, but Americans use a mix of new media sites and tools to interact with companies or brands:
63% 62% 38% 18% 16%
Websites
15% 13% 11% 3%
Online Games
Blogs
Social Networks
Photo-, Audio- or Video-Sharing Sites
Mobile Devices
Microblogs
Message Boards
New media users almost universally choose to interact with companies or brands online:
100
2010
86%
2009
78% 59%
80 60 40 20 0
2008
33%
41%
25% 23%25% 21% 22% 18% 16% 14% 13% 13% 11% 12% 12%
Once a week 1-2 times a month A few times a year Never
Ever (Net)
2 or more times a week
BUILDING BRAND TRUST
SM
phone: 617.227.2111 fax: 617.523.3955 855 Boylston Street I Boston MA 02166 I www.coneinc.com
2
2010 CONE CONSUMER NEW MEDIA STUDY - Fact Sheet
New media users follow an average of FIVE companies or brands online (e.g., they “like” on Facebook, “follow” on Twitter, subscribe to an RSS feed):
None
33% 53% 8%
10+ 1-5
6%
6-9
The majority of American new media users are satisfied with their experiences with companies or brands online:
Very Satisfied
Somewhat Satisfied
Very Dissatisfied...
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