Disneyland Case Total Quality Management

I. INTRODUCTION

Disney. When you hear this word, you would think of that great childhood full of hope, love, and friendship. It tugs your heartstring about love and family and dreams. Disney is famous especially for children and for adults, too, who have spent their childhood watching and waiting for the next new Disney movie.

Disneyland is like everything a child would dream when watching a Disney movie. That’s why it’s a place where dreams would come true.

Disneyland Resorts and Theme parks are located anywhere in the world. The most recent Disneyland is found in Hong Kong. Hong Kong Disneyland is so far the smallest Disneyland of all. It opened on September 2005 spending some $418 million on the park and $1.8 billion on roads, sewers and a rail line for you to access to Hong Kong Disneyland.

During its first year, it brought some 5 million visitors but slowly visitors have dropped and losses have grown. Disneyland started struggling even among its major competitors like Ocean Park, which attracts larger number of visitors because of its cheaper price and larger size.

Howard Ho, a senior consultant at Horwath Hotel, Tourism and Leisure consulting, says that one of the major complain when Disneyland opened was because of its smaller scale (compared to other Disneyland elsewhere in the world). “…People don’t feel the entirety of the Disneyland experience.”

For them to draw more visitors, they planned on having more attractions. “Grizzly Trail” and “Mystic Point” will be exclusive for Hong Kong’s Magic Kingdom for their first five years and “Toy Story Land” will be exclusive within the Asian Region. These will cause the number of attractions to increase to more than a hundred and it will also enlarge its current space by nearly a third.

II. STATEMENT OF THE PROBLEM

The main issue of Hong Kong Disneyland is that they have lost the “Disneyland Experience” that most people would find normally when the visit any Disneyland Resort. Because of that, it...