Haunted Valley

Name : Intercity Haunted Valley theme park

Plan : Haunted house theme park that move from one place to another

Description:

1) This business is to build a haunted theme park which allow visitor to have an exciting experience for exploring the regular theme park and also enjoying special event theme on each different place.

2) Haunted house industry have generated between 300~500 million USD in ticket sales in US previously and it is a good opportunity to develop here in Malaysia and people in Malaysia love excitement.

3) Haunted Valley provide customer with various of activity such as haunted house, 3D movie, mini game, souvenir store.

4) Theme and attraction would be different according to the geographic area and date.

Our vision is to encourage people to participate more in activity and stimulate economic growth in various area.

Our mission is to provide thrilling experience to people who seek excitement out of their daily life.

Goals

1) Provide fun and excitement to people who want something different for their regular daily life.

2) Obtain profit and at the same time help to stimulate economic growth

Potentials

1) Although this is nothing new in Europe country but there are only few in Malaysia.

2) A unique activity for people to do at night.

Marketing research

1) Target market would be everyone in the particular geographic area we arrive in.

2) Competition would be mainly from other theme park for example euro fun park that arrive in Kampar recently.

3) Estimated market share would be almost 100% on a particular area since we will be the new and only unique attraction to people in the area.

Marketing plan

Promotion will be done through banner on the area before we arrive and also online webpage, facebook and twitter.

Pricing will be varies due to different theme, from RM 25 and above

Pros : creating job opportunity for local area people stimulate economy, less competitor and unique attraction

Cons: Licensing problem...