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FIAT Brand Profile
FIAT (Fabbrica Italiana Automobili Torino)
To build cars with attractive styling and exciting engines, cars that are accessible and improve the quality of everyday life
Succinctly convey the product advantages and the ‘character’ of the model in a way that will best attract the target market.
The symbol of Fiat’s commitment to safety, Oscar is the electronic dummy used for biomechanical measurements n crash tests, just one of the many testing activities contributing to the "global safety" project.
Over time, Fiat’s commitment to safety has become a concrete project, known by the name of “all-round safety”, developed since the Sixties through research conducted by the Fiat Safety Center.
All the tests and research activities, ranging from crash tests using electronic dummies to tests on individual components, lead to the creation of cutting-edge systems and devices, available on all the cars in the range, to ensure driving comfort, road holding and protection: from preventive safety to active and passive safety.
A cutting-edge organization dedicated to vehicle research, from engines to electronic systems, from production to management.
Protecting the environment is one of Fiat’s main goals, that has made available its abilities and technological progress for years, and has tried to increase public awareness: safeguarding the environment is a major challenge that concerns the culture and behaviour of society as a whole.
Features Perceptible or imperceptible? Advantage Benefits and utilities
Safety Imperceptible Ensure the safety for customers Different ways to make sure customers’ safety during driving
Appearance Perceptible Teeny cars Attractive and convenient
Price Perceptible Reasonable price Attractive for medium income people
Gasoline usage Imperceptible Low gasoline use Save money for...
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