Submitted by: Submitted by marcocheng
Views: 209
Words: 538
Pages: 3
Category: Business and Industry
Date Submitted: 10/07/2012 07:15 PM
Mission
Yakult's mission is to contribute to the health and happiness of every person around the world through the pursuit of excellence in life sciences and the study of microorganisms. We continue to spread the message of preventive medicine and the benefits of probiotics, such as Lactobacillus casei Shirota. One by one, city by city, country by country, we deliver this message in the shape of a small bottle - a bottle that contains around 8 billion live and active good bacteria.
Vision
Yakult pushes forward with the quest for new possibilities for probiotics in the academic and medical fields. We work with doctors, scientists and dietitians worldwide to help people with medical conditions and find ways our probiotics can be used to help people suffering. Yakult's research has led to many significant medical advances, even beyond the probiotics field, such as the development of the Campto Injection, the first-line drug for colon cancer in the United States.
Philosophy
Shirota-ism
For a long time, people have believed that a healthy intestinal tract leads to a long life. That was also the belief of our company's founder, Dr. Minoru Shirota, who aimed to create a product to maintain overall health and wellness. Today, he is accredited with creating the world's first probiotic shot drink, Yakult!
But that wasn't all. Dr. Shirota's approach to health was revolutionary, too. It is known as preventive medicine - Exercising, eating healthy and consuming probiotics daily are ways to help maintain good health.
Dr. Shirota envisioned that everybody in the world would be able to enjoy the benefits of Yakult! That is why our company strives to offer Yakult at a price anyone can afford.
History
In 1930, Dr. Minoru Shirota, who was conducting research in a microbiology lab at the Medical Faculty of Kyoto University in Japan, became the first person in the world to succeed in culturing a strain of lactic acid bacteria beneficial to human health. This...