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Submitted by: Submitted by sadafsikander
Views: 333
Words: 2062
Pages: 9
Category: Business and Industry
Date Submitted: 10/15/2012 05:56 AM
MARKETING PLAN FOR:
RedLine Planning
WRITTEN BY:
Maheen Sarfaraz-11467
Mohammad Najeeb-11742
Shahzaib Naeem -11421
Sadaf Khan-11388
Syed Zain-ul-Haque
29-04-2011
Private and Confidential
TABLE OF CONTENT
Executive Summary ..................................................................................................................3
Company Description................................................................................................................4
Strategic Focus and Plan ...........................................................................................................5
Mission/Vision...........................................................................................................................6
Goals .........................................................................................................................................7
Core Competency and Sustainable Competitive Advantage ....................................................8
Situation Analysis .....................................................................................................................9
SWOT Analysis.........................................................................................................................10
Industry Analysis.......................................................................................................................10
Competitor Analysis .................................................................................................................11
Company Analysis.....................................................................................................................11
Customer Analysis.....................................................................................................................11
Market-Product Focus ...............................................................................................................12
Marketing...
