Conjoint Analysis of Beauty Salon

FINAL PROJECT

CONJOINT ANALYSIS OF

BEAUTY SALONS SPECIFYING ISLAMABAD/RAWALPINDI

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Submitted By

Fakhar Ali

Arslan Haider

BBA

Submitted To

Mr. Sajjad Anwar Pasha

(In partial fulfillment of the requirement of the degree of BBA)

Lahore Business School

The University of Lahore, Islamabad Campus

Final Project Sheet

Viva-Voce Examination

Conjoint Analysis of Beauty Salons Specifying Islamabad/Rawalpindi

Submitted By

Fakhar Ali

Arslan Haider

Project Supervisor

Mr. Sajjad Anwar Pasha

Approved By:

Examiner - I:

Mr.

Examiner - II

Mr.

Lahore Business School

The University of Lahore, Islamabad Campus

ABSTRACT

University: The University of Lahore, Islamabad Campus

Discipline: BBA (Marketing)

Title of Project Report: Conjoint Analysis of Beauty Salons Specifying Islamabad/Rawalpindi

Month of Submission: May 2012

Name of project Supervisor: Mr. Sajjad Anwar Pasha

Purpose: The purpose of this report is to scrutinize the market behavior of beauty salons especially of Islamabad and Rawalpindi.

Findings: Tabular comparison, graphical representation, pie-chart, comparisons

Keywords: Salons, nikhar, headlines, market

Paper type: Research based

TABLE OF CONTENTS

CHAP-1 OVERVIEW ------------------------------------------- 7

CHAP-2 AKNOWLEDGEMENT-------------------------------------- 8

CHAP-3 EXECUTIVE SUMMARY --------------------------------- 9-10

CHAP-4 METHODOLOGY --------------------------------------- 11-13

4.1 ANALYZING CUSTOMER VALUE USING CONJOINT ANALYSIS

CHAP-5 AIMS/OBJECTIVES ----------------------------------- 14-16

5.1 THE CONCEPT OF CREATING VALUE TO THE CUSTOMER

5.2 PRICING SERVICES OF BEAUTY SALONS

CHAP-6 THE CHANGING SCENE --------------------------------...