Netw 580

Name five characteristics of effective report content

Accurate, complete, balanced, clear and logical, documented properly.

Transitions connect ideas by helping readers move from one thought to the next.

Formal reports can contain a variety of prefatory parts, from a cover page to a synopsis or executive summary.

Text parts(body intor, close), supplementary parts (index, bible,appendixes)

• Ethos appeals are based upon the credibility of the speaker.

• Pathos appeals are based on emotion.

• Logos appeals are based on logic.

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PERSUASION is the attempt to change someone’s attitudes, beliefs, or actions

Use the direct approach if your audience is ready to hear your proposal

establish credibility in persuasive messages,

Use simple language, Support your message with facts, Identify your sources, Be an expert (or find one to support your message), Establish common ground, Be objective.Display your good intentions.

• STRUCTURING YOUR MESSAGE WITH THE AIDA MODEL

1. ATTENTION: Get the reader’s attention with a benefit that is of real interest or value.

2. INTEREST: Build the reader’s interest by further explaining benefits and appealing to his or her logic or emotions.

3. DESIRE: Build desire by providing additional supporting details and answering potential questions.

4. ACTION: Motivate the reader to take the next step by closing with a compelling call to action and providing a convenient means for the reader to respond.

FALLACIES are lapses in logic that reflect upon your ability to think clearly; therefore, they weaken your arguments.

• Line Graphs show trends or a relationship between variables

• Bar Charts are especially effective for showing volumes.

• Tables provide the most efficient way to display data or facts in a small amount of space.

• Pie Charts are best for showing how a whole can be divided into parts.

• Flowcharts are often useful for illustrating a process. It leads the reader through the possible decisions at...