Marketing on Ritz Carlton Hotel Company

Introduction

The Ritz Carlton Hotel Company, LLC is a hotel that is meant for the global luxury hotel chain in the hospitality industry and this is partially acquired by the Marriott International Company. During 1983, the brand image of the luxury hotel is sold to The Ritz-Carlton Hotel Company which was actually based in the Atlanta and started to spread their brand to other locations (Ritz-Carlton Journal, 1999). In 1984, Mr. Horst Schulze, who was the COO of the company transformed the organisation has become one of the leaders in the global hospitality industry in the United States. He strongly believed in the conviction of the customer loyalty and poses the emphasis on the same. The companies vision/mission statement has been regenerated to expose the customer loyalty (Ritz-Carlton Journal, 1999).

The vision statement reads, “We are ladies and gentleman serving ladies and gentleman”, that directly denotes their importance of customer loyalty service during the early period itself. This organisation is also meant for the high corporate culture, employee satisfaction, objectives were properly aligned to the organisation goals and employees concerns has been constantly given importance (Ritz-Carlton Journal, 1999).

Evaluation and Critical Analysis of Strategies

In the Ritz-Carlton, the strategic planning development usually initiated by the senior leaders in the organisation that includes specific decisions that direct the business excellence.

At the beginning stage of the Ritz-Carlton in 1890, they don’t have any marketing strategies to make a point. But even at that period, they were much conscious in making the hotel as a lead class in the market. In face they have used some market planning to make them upright. Caesar Ritz was founded the Ritz-Carlton at that period, and they were leading the hotel to make it as a world class luxury hotel (Smith, 2010).

After a decade later, in 1900, they managed to adopt a new strategy of delegation. They have...