Consumer Behaviour on Nakamichi

Introduction

Nakamichi Corporation is one of the world’s premier manufacturers of high quality. High performance audio/ video and multimedia equipment. Long renowned for the sophistication of its home audio and mobile sounds systems. The company continues to introduce leading edge products that are widely available throughout the United States and Canada. As well as throughout the world.

The Nakamichi name represents a long. Proud tradition of quality and innovation in acoustics and electronics. Today’s Nakamichi had its origin in the founding of a small research institute in 1948.Nakamichi research and development in electromagnetism Magnetic recording acoustic and communications.

Situational Analysis

In the current product category in the market, technological advances has led to the increasingly competition faced from other competitors. Understanding that portable audio players with basic function for consumers to play music and listening, watching videos, playing games and compatibility of surfing the net wherever they are going, certain improvements to be needed to keep up the pace on this market for future growth. Therefore today, technological firms have to keep up with their research and development to stay in the league in which different products features like camera function, touchscreen features, colours, simplicity yet attractive designs to attract consumers are the few factors to consider on.

Current Market Situation

This chart above shows the growth of the amount of portable audio player sold and the growth have been steadily increasing throughout the years. This impact led to new markets with products to be used in a portable audio player, such as earpiece or headphones. The global AV headphones is one of the following factor that contribute to the market that witnessed growth of 20% reached a valuation of six billion dollars in revenue, up from five billion dollars in the previous year according to the report from Futuresource...