Marketing Analysis of Nlkia

ASSIGNMENT-I

Particulars | Page no. |

Part 1 Introduction to Wal-Mart | 2 |

Task 1.1Types of organizations | 3 |

Task 1.2Stakeholders the organizations | 5 |

Task 1.3Responsibilities of the organizations | 9 |

Part 2 | |

Conclusion | 11 |

Bibliography | 12 |

Introduction to Wal-mart:

Wal-Mart Stores, Inc. (NYSE: WMT), branded as Wal-Mart, is an American multinational retailer

corporation that runs chains of large discount department stores and warehouse stores. The company is

the world's third largest public corporation, according to the Fortune Global 500 list in 2012. It is also

the biggest private employer in the world with over two million employees, and is the largest retailer in the

world. Wal-Mart remains a family-owned business, as the company is controlled by the Walton family who

own a 48% stake in Wal-Mart It is also one of the world's most valuable companies.

The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. It is headquartered in Bentonville, Arkansas. Wal-Mart is also the largest grocery retailer in the United States. In 2009, it generated 51% of its US$258 billion sales in the U.S. from grocery business. It also owns and operates the Sam's Club retail warehouses in North America.

Wal-Mart has 8,500 stores in 15 countries, under 55 different names. The company operates under the Wal-Mart name in the United States, including the 50 states and Puerto Rico. It operates in Mexico as Walmex, in the United Kingdom as Asda, in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and Canada. Wal-Mart’s investments outside North America have had mixed results: its operations in the United Kingdom, South America and China are highly successful, whereas...