Organisations and Behaviour

Microsoft and Apple Cases

Prepare for:

Mr. John M. Andre (Lecturer)

Unit 3: Organisations and Behaviour

Prepare by:

Phạm Quỳnh Anh - Sharon

Registration no: F04-015

Submission date:

21st November 2012

TABLE OF CONTENTS

INTRODUCTION 6

1. THE RELATIONSHIP BETWEEN ORGANISATIONAL STRUCTURE AND CULTURE 7

1.1 Compare and contrast different organizational structures and cultures stakeholders 7

1.2 How the relationship between an organization’s structure and culture can impact on the performance of the business 9

1.3 The factors which influence individual behavior at work 10

2. DIFFERENT APPROACHES TO MANAGEMENT AND LEADERSHIP 11

2.1 The effectiveness of different leadership styles in different organizations 11

2.2 How organizational theory underpins the practice of management 12

2.3 The different approaches to management used by different organizations 14

CONCLUSION 16

REFERENCES 17

INTRODUCTION

With the mission “helping people and businesses throughout the world realize their full potential”, Microsoft run its business very well. It was known as one of the fastest growing and most lucrative tech markets. However, under the leadership of Steve Ballmer – current CEO of Microsoft, the performance of the company has fallen badly for over 10 years. It seems like Ballmer had a wrong management in running his business.

In contrast, to Apple Incorporation, the company which was founded in 1976 by Steven P. Jobs and Steve Wozniak, has become the world’s largest technology company today, taking the lead from its longtime rival Microsoft in 2010. A company which was near the brink of death, had only $150 million in the bank, and traded its stock at a few bucks per share only 10 years ago, now becomes a dominant. And its share is traded at “$695” (Thingsappleisworthmorethan.tumblr.com, 2012). This is really an amazing number. It showed that Apple must have such a great...