Mkt 421 Define Marketing Paper

Defining Marketing

MKT 421

Appropriately thought out and planned marketing results in long-term profitable success and achievements for the business in this competitive world of today. Realizing from the get go that marketing is a highly important component of making your business grow will help get the company started off on the correct foot and continue to expand across the nation and even to global markets in the future. When an organization begins to establish their industry oversees and in another country, that culture must be considered. There will be a lot of cultural influences that differ between each and every cultures, the business will need to be able to fluctuate between different sensitivities and expectations. This awareness of the country’s culture you are working in is the focus of marketing; the more adaptive the marketing is for that area the higher the profits will become leading to successful goal objectives and growth.

This paper will cover fundamental principles, analytical descriptions, definitions, and the basics concepts of marketing. Real world examples of marketing strategies will help to show exactly how marketing is used efficiently as well as listing out the ideas and concepts.

Marketing can be simply defined as the process of a selected product or service being advertised for the purpose of it being sold (Kotler & Keller, 2008). This is a plane Jane definition explaining the main focus and goal in marketing is to have the volume of sales increase for a product or service then leading to the expansion and growth of the business and organization. A stable and consistent increase in sales keeps the company ever expanding leading to an increased market value.

Adding to the simplistic definition of marketing, the idea is to cater to your consumer’s interest and be creative enough to spark their intrigue in a particular product. To show this credit, marketing is clearly in the advertising and the availability of the product...