Strategic Marketing Management

Strategic Marketing Management

Assignment # 2

Topic:

Case Study: The Wharf Hotel

Created by:

Sadaf Muslim (BM-25502)

Mehak Akhtar (BM-25858)

Amreen M.Ali (BM-25587)

Yasmeen Bano (BME-1373)

Submitted To

Sir Khalid Jamil Ansari DATE: 27.3.2011

The Wharf Hotel

Q1.Discuss the problem at the Wharf Hotel amongst the team members.

Ans there are several problems which is shown in this case study.

1. Incompetent staff

2. Lack of opportunity to deal with some of the actors.

3. Unethical behaviour with staff.

4. The front desk staff is impersonal and impatient with questions.

5. Owner is not a motivated person .

Q2 .Come up with suggestions to reduce turnover and increase employee satisfaction.

Ans :

suggestion to reduce turnover

1. Try to convince their part timers like night porter to adopt a professional career.

2. Employer need to create an environment that gives people flexibility and variety they seek together for the success for the organization.

3. Better communication between management and staff would enable everybody to working in organization for achieving a common goal.

4. Trains reception staff to reduce turnover.

5. Hiring the right people from the start.

Increase employee satisfaction.

1. Communication with employees.

2. Work culture and environment.

3. Happy employees make the customers happy,”

4. Offer incentives and benefits.

5. Appraisal and dealing of management

Q3.Prepare a brief presentation for the family management team.

Ans.This the brief presentation for the family management team according to case study that name “Wharf Hotel” consisting on family business .we discuss the known and unknown risk , actual results, performance or achievements, strategies,...