Csc Project

Task:

1. Explain the five management orientations / alternative marketing concepts under which organisations design and carry out their marketing strategies– Product, Production, Selling, Marketing, Societal concepts. Use your own word for the explanation. Do not copy from lecture notes.

2. In each of the concept, list one company that is applying that one particular concept, and explain your reason. Means, you will have 5 different companies that applying different concepts respectively.

Requirement:

1. Word count: 1500- 2,000 (+- 10% is allow)

2. Font size: 12

3. Font: Times New Roman

4. Spacing: 1.5

5. References: Minimum 5

6. Referencing style: Harvard

7. NO extensions will be given without documentary evidence of inability to meet deadlines. A deduction of 10% of the marks awarded per day late applies if a piece of work is submitted late.

Marking Scheme : (100 marks)

* Overall report presentation (10 marks) (Good structure and layout. Careful checking of spelling, grammar and punctuation)

* Content (85 marks)

* Introduction: 5 marks

* Each concept definition, companies & explanation: 15 marks (5 x 15 = 75 marks)

* Conclusion: 5 marks

* Citation &Bibliography/ references (Harvard referencing) (5 marks)

The Five Concepts Described

            The Production Concept. This concept is the oldest of the concepts in business.  It holds that consumers will prefer products that are widely available and inexpensive.  Managers focusing on this concept concentrate on achieving high production efficiency, low costs, and mass distribution.  They assume that consumers are primarily interested in product availability and low prices.  This orientation makes sense in developing countries, where consumers are more interested in obtaining the product than in its features.

            The Product Concept. This orientation holds that consumers will favor those products that offer the most...