Plantation Malaysia

SERBA WANGI SDN BERHAD – MALAYSIA RICE

HISTORY & BACKGROUND

JATI rice is so much synonymous with its producer Serba Wangi Sdn Bhd. Our Company started its operation in 1993, and has become one of the nation's leading rice millers and wholesalers focusing on rice business. The business covers an extensive scale of activities ranging from processing, packaging to producing more than 20 different varieties of rice product under the flagship brand JATI

Compelling products that have been associated with the JATI brand come in the form of various renowned household names like Kapal Layar, Carnation, Songhe Noble Pine Crane, S. Wangi and Fres-Harves. ecoBrown's is the Company's latest series of health rice and has earned a place among health conscious consumers.

Realizing the need to strengthen its marketing strategies, our Company has realigned its position through joint venture undertakings with Padiberas National Berhad to consolidate its market share and secure consumers’ loyalty. Located at Bukit Raya, Pendang, right in the heart of the “Rice Bowl” of Malaysia wherein lie the fertile regions of the State of Kedah Darul Aman, our Company’s headquarter operates its business entity.

Worldwide Recognition and Award Achievements

More than just knowing is not enough. Serba Wangi Sdn Bhd has been consistently under the spotlight and rating of the local and international business agencies. The amazing business success story began when our Company became the first rice wholesaler in Malaysia to win the prestigious ISO 9001: 2000 Quality Management System certificate awarded by International Lloyd's Register Quality Assurance on July 2001 for its packing and wholesaling of rice.

Other recognitions earned include the ASEAN Clean Energy Award 2003, Brand Equity's Top 10 Most Visible Brand Award 2006, Reader's Digest Superbrands Award, Reader's Digest Trusted Brand Award and the Superbrands Malaysia Award. The Superbrands Award is...