Dba Student

Unethical Issues Advertising on Social Network Sites

Dolly Hodge

California Intercontinental University

Unethical Issues in Internet Advertising

The internet is an increasing and a constantly growing being that will survive on into infinity. Therefore, one must consider the unethical issues of Internet marketing of business advertising. In a society where legal and ethical limits are pushed to the maximum show how the attitudes pervades those around us if there are no rules against unethical values on Internet advertising. Advertising is used in every culture, from business to charities. It is seen in media, businesses, the stock market and everyday life. Some commercials are known for being promiscuous in their advertisements and scandalous in their sales efforts. The purpose of this report is to examine the nature and scope of unethical advertising and its impact on the public social networking sites.

Definition of Unethical Advertising

To realize a competitive advantage, advertising routes to ingenious product promises and claims incredible benefits. Many consumers find advertisements as false or misleading when advertising has a major influence on people and society. Advertising has the ability to influence our culture and can affect our attitudes even if it does not affect our buying power. Advertising is considered unethical if it mentions social values and norms established by the religious, political or governmental institutions to which individuals look for moral and ethical guidance. Advertising is also, held as deceptive if it has the propensity to deceive a considerable number of customers in a material way (Srivastava & Nandan, 2008). Other ways to tell if the advertisement is unethical if it degrades another company’s product or fails to give useful information on the reaction or side effect of the product.

Consumers turn to advertising for information that can help them reduce anxiety in a troubled world. People have similar ideas...