Research Paper

Research Paper

Competitive Advantage of Small and Medium Enterprises in Vietnam

Tran Thi Hong Duyen, ID: 186209, MBA6001

Dr. Cynthia Ryder

Columbia Southern University

April 24, 2010

Table of contents

1. Introduction

2. The theory of Michael Porter’s Competitive advantage

a. Competitive advantage

i. Definition of competitive advantage

ii. Two basic types of competitive advantage

b. The biggest mistake in Competitive strategy

i. The biggest mistake in Competitive strategy

ii. The case of manufacturers of furniture IKEA of Sweden as an example

iii. Typical values and the specific implementation to achieve those values

3. Competitive advantage in Vietnam

a. Low investment costs, the strength of Vietnam

b. Vietnam is in danger of losing the competitive advantage of labor

4. Vietnamese small and medium enterprises’ competitive advantages

a. Advantage of small business

i. Lean management structure

ii. Proactive and flexible pricing

b. Competitiveness of Vietnam enterprises

i. Situation of Vietnam enterprises

ii. Enterprises need to do what to integrate international

c. Vietnamese small and medium enterprises’ restrictions on the competitiveness

i. Quality and competitiveness in terms of poor management

ii. Low labor productivity, production cost and high production costs

iii. The competitiveness is still financially weak

iv. Awareness and observance of the law is limited

v. The weakness of the brand has helped weaken the competitiveness

d. Solution to enhance the competitiveness of small and medium enterprises (SMEs)

i. Need to strengthen business administration and director of personnel management in SMEs

ii. Develop strategic management...