Questionnaire

Objectives:

The overall objective is ‘to consider affordable ways for owners to be able to pay for the car’. Based upon the five main questions, we decide to use questionnaire and focus group to achieve objectives.

Research questions to be addressed:

1 What is the potential sales opportunity for a small, affordable* 2 seater car ?

2 What is affordable for the sub 25 group ?

3 At what price does this car become affordable?

4 How is this car to be affordable to as many as possible ?

5 What is the ideal monthly payment?

We have detailed further areas beneath sub-objectives:

1 To know that there is a suitably large enough market to make the possibility of this type of car become affordable.

This objective would get the information of what kind of sales opportunity is the most suitable for a snail 2 seater car. It will find out the advantages and disadvantages for this type of cars and know their competitors and market environment. It will help our client to understand how large the potential market of the 2 seater car is and whether or not it is worth buying or leasing a 2 seater car.

2 To know what is the most they will pay as clearly the payment must be sufficient to make the car a viable business proposition

This objective would collect primary data by using questionnaire and focus group to analyse the consumers’ behaviour and recent car market. It will gain on insight into our main customers to decide the most reasonable price and the most suitable payment method. It will allow our clients to gain the greatest benefit, but take the least risk.

Questionnaire

Reasons:

Questionnaire which is relevant to research objectives will be designed and will be used to gather information on any aspect of the marketing mix including customers, product, promotion and price. The questionnaire can be used to understand if the target customers are satisfied with the Chevrolet 2 seater cars and find out preferred benefits of 2 seater cars. The appropriate pricing level of...