Mkt 571 Product Offering

Introduction

Kudler Fine Foods is considered one of the biggest one-stop grocery stores. The store offers a diverse range of products. The stores have unique grocery products that other competitors do not have. The company’s mission statement is to offer that which is offered by none. Like other businesses, Kudler Fine Foods is affected by the economic downturn but was still able to introduce the vegetarian bread which helped improve the company. This paper will discuss the market needs, market growth, SWOT analysis, competition, product offerings, product identification, and the justification of Kudler Fine Foods choice of product.

Market Needs

In the present world people are becoming more conscious regarding their health and are in a need of such food items and products which are nourishing, wholesome and beneficial for their health. They tend to avoid unhealthy food and a healthier lifestyle is becoming common day by day. Initially people were not inclined towards vegetables and considered vegetarianism as weird trend but due to increased knowledge of the benefits of this diet many are now turning towards it. According to Craig, American Dietetic Association has also approved the vegetarian diet and ensures it to be very healthy and beneficial for human body. This type of a diet also provides prevention from various diseases thus increasing immunity and resistance in the body. This is the reason that the people are now opting for the vegetable bread of Kudler Fine Foods. The company thought about all this eccentrically and focused on market research. Based on this research, analysis was done consequently improving their product according to the demand of the trend. Kathy Kudler founder of this food store is very successfully running the business since 1998, finding the needs of the target customers and then satisfying them efficiently.

Market Growth

Market growth is one of the essential elements which have to be high if it pertains to the success. The...