Media

Choose the type of media that might be most suitable for promoting: tomato soup, greeting cards, a business?

Tomato soup

Television adverts. Most soup-eaters watch television, and until ‘smell-o-vision' is developed, visual representation of the product is most likely to promote demand. The advert soup might do well with a traditional 30 second commercial spot, because when people watch TV, they are usually home, and they might get the craving for a nice bowl of soup. Sunday adverts supplements to hook shoppers looking for cheap items for a shopping trip for food

Greeting cards

In store poster - since people won’t make a separate trip just for a card and will forget the ad even if they do before they would get to the store - The advert needs to be close in time and space to the act of selecting a purchase, also emphasize how much more "personal" a"real" card is, to discourage the email cards, and place the merchandise in places where people will buy them on impulse (airports, hospitals, etc).

Business component- because it depends on what type of business. An ad on an online news service

Playground equipment

Direct marketing- Direct marketing is interactive: It allows a dialogue between the marketing and the consumer, and messages can be altered depending on the consumer's response. Thus, direct marketing is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.

Briefly discuss some of the pros and cons an advertising manager for a producer of sports equipment might want to think about in deciding whether to advertise on the Internet.

Pros

Some websites are better for reaching target customers

Free email services are offered by the hosts, and sending ads directly to the target customer via e-mail is a simpler approach.

Context advertising links ad to content being viewed, monitoring the content a net surfer is viewing and then serving up related ads. For example, if a consumer visits a website...