Submitted by: Submitted by shanecomer
Views: 242
Words: 7379
Pages: 30
Category: Business and Industry
Date Submitted: 04/29/2013 12:40 PM
Consumer Audit & Strategies to Sell Cosmetics Manufactured in the United States to the Brazilian Consumer
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Author: Shane P.
Consumer Audit & Strategies to Sell Cosmetics Manufactured in the United States to the Brazilian Consumer
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Author: Shane P. Comer
Contents
Executive Summary 2-4
Country Profile 4
Political Profile 4-5
Economic Profile 5-6
Demographics & Labor Markets 6
Business Environment Profile 6-7
Brazilian Culture 8
Social Stratification 8-11
Market Definition 11
Market Value 12
Market Volume 12
Product Category Segmentation 12
Market Share 12-13
Market Distribution 13
Market Value Forecast 13
Forces Driving Competition 13-15
Market Segmentation 15-18
Consumer Needs/Behavior 18-19
Consumer Involvement 19-20
Product Positioning/Pricing 20
Product Packaging 21
Distribution Strategy 21
Product Promotion 22
Testing For Product Satisfaction 22
Recommendation 22-23
Consumer Audit & Strategies to Sell Cosmetics Manufactured in the United States to the Brazilian Consumer
Executive Summary
Brazil is one of the fastest growing emerging markets for cosmetics and personal beauty products. Unlike in the United States and Europe, cosmetics in Brazil are mostly sold through direct vendors, not at the shops where global brands are sold, which has played a crucial role in the decision to sell US manufactured make-up products in Brazil (Datamonitor, 2011). This report will examine the benefits of selling US manufactured beauty products internationally-specifically in Brazil, and the strategies that will be needed to penetrate the Brazilian retail market, tailor the products to Brazilian women, and change how...