Target

Target Corporation

Market:

Target markets themselves as a department or specialty store that has discount prices. The demographics for Target are the following :

93% of their shoppers are women

Median age is 42

Median household income is approximately $60K

Approximately 33% have children at home

About 51% have completed college

Mission:

Target Corporation has marketed itself as a trendy and hip retailer that offers high quality, excellent value, and is a fun place to shop while saving money with their discount prices. The company mission statement is, "To drive sales profitably while delivering a Target brand shopping experience."

Message:

Their slogan is “Expect More-Pay Less”. For more than a decade their brand promise has been their promise to consumers.

Media:

Target Corporation operates as a successful discount retailer, an online e-commerce store, and also a financial services entity.

• Unique advertising on TV and in whimsical song push Target's marketing message.

• In magazines such as Vanity Fair and The New York Times Magazine, Target uses print expressions featuring stylish models surrounded by images of everyday groceries and commodities.

• The Target Bulls Eye is one of the most recognizable logos in advertising.

Money

In 2009, Target invested $653 million into their media budget . This has helped Target become the #2 retail discount department store behind Walmart. Target has one of the most recognizable logos and it is used in everything.

Measurement

• Highest customer satisfaction rate in retail.

• 50% of all shoppers feel Target is their favorite place to shop.

• Net sales of $15.158 Billion…an increase of 5.5%

• Consistent Yearly winner of Advertising and Media Awards

• Unique brand awareness and recognizable logo

Target Corporation’s media plan is very effective. With its creative use in advertising and print media, the company appeals to the everyday needs of their consumers. Target also creates a...