Nokia, What Went Wrong?

  Nokia:

 What

 went

 wrong?

Developed By: • • • • • Mai Hamed Marwa El Nashar Bassem Maximos Karim Tadros Sherif Mostafa

Table

 of

 Contents

Executive Summary ...............................................................................................3

  Introduction ............................................................................................................5

  Management Decision Problem & Research question ..........................................6

  The Smartphone Industry ......................................................................................7

  Product...................................................................................................................8

  Competition ............................................................................................................9

  Target market.......................................................................................................11

  Research Methodology ........................................................................................12

  Exploratory research ............................................................................................13

  Management Interview .....................................................................................13

  Interview with mobile sales person (Mystery Shopping) ..................................13

  Focus group .....................................................................................................14

  Focus group outcomes: ................................................................................15

  Conclusive research ............................................................................................17

  Descriptive Statistics ............................................................................................17

  One...