Meee

Comparison Report

Prepared by:

Christian Reyes

Prepared for:

MGMT-550

1/27/2013

Contents

Introduction 2

McDonald’s Communication Strategy 2

Demographics 3

Current Communications Tools & Trends 3

Additionally, an online communications strategy will: 4

Communication Strategy of Burger King 4

Accompanying Policies and Guidelines 5

Introduction

Within a few short years, online communications, and social media in particular, have revolutionized communications and information sharing worldwide – creating what some experts call the most significant and fundamental shift in world culture since the Industrial Revolution, the automobile and television. Smart organizations are joining the online discussion and leveraging this emerging and highly-effective channel – in combination with traditional communications – to enhance and increase the ways they reach out to and engage stakeholders.

McDonald’s Communication Strategy

Sharing information with the public is critical to fulfilling the McDonald’s commitment to accountability and transparency. Every day, it openly communicates with customers and stakeholders, providing relevant and timely information about the programs, services and decisions that affect them. Ultimately the success of McDonalds is directly linked to the organizations ability to communicate and deliver information in a much more effective manor then its competitors.

But where once the McDonald’s primarily communicated important information through traditional communications methods – including radio, print and television – today stakeholders have come to expect information to be available in more convenient online formats, including on the McDonald’s website, and via social media tools like Facebook and Twitter. McDonalds has been able to stay relevant in these areas where others have failed.

The Benefits of this Online Communications Strategy positions the McDonald’s forth future, enabling the corporation to...