Competitive Strategies

Gloria Woodard

Assignment 2: Competitive Strategies

Business 508

Dr. Etido Akpan

May 5, 2013

General Motors and Ford Motor Company

General Motors Company and Ford Motor Company are both one of the largest automobile manufactures and in the world. General Motors is among the leaders in the number of automobiles sold. Ford is among the leaders in global automobile revenue sales.

Analyze three (3) ways that each unique culture has benefited by the other’s competition.

A culture of a company is defined as the foundation in which the company will operate in order to make money. Culture includes the attitude, behavior, beliefs and values that the organization have and are expected to use in order have to reach their goals and be successful.

Diversity and empowerment within the company has been the main focus of General Motors and Ford Motors but the cultures of General Motors and Ford Motors are very different. General Motors focus always has been concentrated on using US resources and doing the things that brought them success in the past. General Motors has held on to its US based workforces, suppliers and dealers. General Motors focus is one of inclusiveness. They culture tends to be all inclusive no matter whether it is by a person's race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability . One of its main goals it to completely diversify itself to be able to understand and compete more globally. Yet, their global outreach has been little to none.

In order to achieve their goals, General Motors has dedicated its company to follow the blueprint listed below for success:

* Move faster and take risks to achieve sustained success, not just short-term results

* Lead in advanced technologies and quality in creating the world’s best vehicles

* Give employees more responsibility and authority and then hold them accountable

* Create positive, lasting relations with customers, dealers,...