The Pepsi Research Project

Assignment # 4 The Pepsi Refresh Project

BUS 508 Gary Shelton

Strayer University

By Michele Deadwyler

February 28, 2013

Introduction

Having a good marketing strategy is very important, especially in the current economy that we have today. The pressure to perform is heavy and for CEO’s it is a very important skill set to have if you want to remain competitive among your competitors. Prior to the social media sites that we have today, CEO’s and to really work to stay ahead of their competitors, that took time, research, and the ability to network with others to reach your desired goals.

In today’s market and society, marketing is a little bit easier but definitely more challenging. With advanced technology, you have to be able to keep up with the social media and learn how to market to the future, which is our youth.

The remainder of this paper will evaluate the reasons Social Media Marketing has become exceedingly popular among businesses of all sizes, analyze the advantages and disadvantages of social media marketing for business entrepreneurs, assess how social media marking is helping Pepsi gain more customer insight than it would have otherwise, research two other businesses that have used social media marketing to their advantage, and speculate what impact social media will have on businesses over the next decade and identify what skills you need to improve to take advantage of the changes.

Evaluate the reasons social media marketing has become exceedingly popular among business of all sizes.

There are many reasons why social media marketing has become exceedingly popular among businesses of all sizes. One of the main reasons is its potential to grow your business quickly and the ability to reach markets of all kinds in a short period of time. For example, if I had a business that I was trying to grow and I reach out to an already well known and established business to assist with my marketing, it helps me to get my business off the ground...