Kellogg

The Kellogg Company began as the Battle Creek Toasted Corn Flakes Company in 1906. It was founded by two brothers name Will Keith & Dr. John Harvey Kellogg. They made this discovery by accident, while experimenting with shredded wheat cereal. Their principal products are ready to eat cereals and convenience foods such as crackers, cereal bars, fruit snacks, frozen waffles, toaster pastries and veggie foods. The company was the first to introduce the ready to eat breakfast cereal in the United States. In 1914 the company began to expand worldwide. By 1922, the Kellogg Company was incorporated.

The Kellogg Company became and is the world’s leading producer of cereal and the leading production of convenience foods. Kellogg’s markets these products in more than 180 countries around the world. They manage their operations in four geographic operating segments, North America, Europe, Latin America, and Asia Pacific. These products are sold principally to the grocery trade, by direct sales, in order to resale to consumers.

In 2006, Kellogg Company reported sales of nearly $11 billion. Their sales revenue has steadily risen over the last decade. Kellogg Company change the way it operates its business. They focus on three main priorities and a business model that provided for realistic targets and the investments necessary to achieve the targets over the long term. They incorporated three operating principals that drive profitable revenue growth. It kept them focus in the generation of cash, it reinforce the importance of having the right people in the right jobs. The company has been very successful in the American

and the European markets. It is currently number one in the US and the

West European cereal markets.